STRATEGIC NAMING & VERBAL IDENTITY
Naming and Verbal Identity Consultancy for Companies and Creative Teams
The name of a brand or a product is not an aesthetic choice. It is a strategic decision that shapes perception, positions a project in the market and builds meaning over time. In this area, I work with companies, startups and creative studios to develop distinctive, coherent and registrable names that support the identity and vision of a project. My approach integrates linguistic analysis, semantic research and narrative
positioning. A name is never treated as an isolated word, but as part of a meaning system that must function on cultural, commercial
and symbolic levels. The process is structured and transparent:
*in depth brief and positioning analysis *linguistic, semantic and cultural research *development of curated and motivated proposals *preliminary domain and intellectual property screening *delivery of strategic rationale and usage guidelines
My background in psychology allows me to understand how a name influences perception, memory and emotional resonance. My experience as an AI Trainer enables me to integrate advanced AI assisted research tools, while keeping human judgement and strategic coherence
at the centre of the process. I collaborate with founders, marketing teams and agencies seeking clarity,
depth and long term vision. Services include:
*Brand and Company Naming * Product and New Line Naming *Verbal Identity Development *Strategic Workshops for Creative Teams
*Agency Collaborations
Each project is developed with rigor, discretion and strategic care. If you are launching a new product or reconsidering your positioning,
you may request an introductory brief.
NAMING & IDENTITY
In depth personal naming consultations
Choosing a name for a child or reconsidering one’s own name in adulthood is an act that touches identity. A name is not a label. It is a symbolic presence that accompanies a person over time and enters into dialogue with their story. My training in psychology and psychotherapy allows
me to guide this choice with attention to emotional resonances, family history, intergenerational dynamics and deep symbolic meanings.
My work is grounded in listening, research and cultural and symbolic analysis, so that the choice is not aesthetic or impulsive,
but conscious and coherent. A well chosen name does not impose a destiny. It clarifies it, supports it and gives it space.
All personal naming services are carried out without the use of AI. Every proposal is the
result of research,listening and symbolic analysis.
Bespoke Child Name Consultation
Choosing a child’s name is one of the first acts of care and responsibility. In this consultation, I guide parents through a structured and personalised process to identify a name coherent with family history, cultural roots and emotional resonances. I do not provide lists
of names. I work on the human context in which a name will be spoken, lived and passed on. The aim is not to define who a child
will become, but to offer a solid and respectful symbolic space in which they can grow. This consultation is intended for parents
seeking an authentic choice, guided by awareness rather than trends.
Each process is personalised.
Adult Name Re Design
There are moments when the name we carry no longer represents us. Deep changes, existential transitions or new awareness can lead us to question our name and the meaning it holds. This consultation is dedicated to those who wish to reconsider, transform or redefine their
name in coherence with the person they have become. Through listening and analysis, we explore the history of the name,
its emotional resonances and the symbolic and family bonds that run through it. The aim is not to erase the past,
but to understand and integrate it. A name reconsidered with awareness can become an act of clarity and
freedom, a symbolic gesture that accompanies a new phase of life.
Each process is personalised.
MEMORIES AND WORDS
Identity focused and narrative writing to preserve what matters
Words carry a silent and lasting weight. They can hold bonds, cross time and give form to what often remains unspoken. In this area, I accompany people in writing texts that arise from emotional memory, family stories, meaningful relationships and
important life passages. My work is neither decorative nor celebratory. It is a practice of listening, precision and
narrative responsibility, aimed at restoring clarity, dignity and coherence to stories. Writing means
giving form. And when a story finds form, it can be inhabited with greater awareness.
Each project is personalised.
Heritage Letters
Personalised letters for meaningful moments and relationships Heritage Letters are bespoke texts written for loved ones or significant passages: births, transitions, separations, reconciliations, anniversaries and generational passages. Each letter is born from attentive listening to the relationship, the story and the emotions that move through it. The aim is not to say everything,
but to say what deserves to be said, with truth and measure. A letter can become memory,
a bridge between generations, a gesture that remains.
Each process is personalised.
Family Narrative Rewriting
Revisiting and reorganising one’s family story Every family carries a narrative. Sometimes fragmented, sometimes heavy, sometimes no longer coherent with who we are today. This service is intended for those who wish to reread and reorganise their family story, giving meaning to the passages, fractures and bonds that shaped it. Through structured narrative work, I support the creation of a story
that does not deny the past, but integrates it, restoring coherence and understanding. Telling the story differently does not
mean changing the facts, but changing the way they live within us.
Each process is personalised.
Micro Memories
Short narratives to preserve moments and bonds Micro Memories are brief and intense texts dedicated to children, parents,
couples or meaningful occasions. Small stories that hold a gesture, a phase of life, a bond or a passage that deserves to be
fixed in time. They are essential yet profound writings, able to accompany a person over the years as a
discreet and meaningful trace.
Each project is personalised.
AI AS A MIRROR
AI as a guided tool for reflection Services
This is the only service in which I use AI. I consider it a powerful contemporary tool, when used with awareness and method.In this space,
I support people in engaging with AI to illuminate thoughts, emotions, reactions and psychological concepts
they wish to understand more clearly. My training in psychology and psychotherapy is not used
to create a therapist patient relationship, which does not and cannot take place through AI,
but to guide the formulation of more precise,
deeper and more conscious questions.
My role is to help you:
* bring structure to your thoughts * explore a topic in an organised way
* better understand what you feel * observe your reactions with greater clarity
AI thus becomes a contemporary mirror,a tool for exploration, not a substitute for therapy.
AI Guided Psychological Orientation Session
This session is designed for those who wish to use AI as a reflective support, with an expert guide who helps maintain depth,
precision and critical awareness. It does not offer ready made solutions. It offers structure, clarity and awareness.
This service does not replace psychological or medical care.
Each session is personalised.
HOW WE WORK
Individual Clients
- Intention
You write to me outlining what you are seeking – a name, a narrative text or a reflective session – and why it matters to you. - Written Reflection
I invite you to respond to a small number of open questions to clarify context and intention. - Conversation
We meet online for a focused and attentive consultation. - Delivery
I provide reflections, proposals or written texts, according to what has been agreed.
Business Collaborations
- Alignment
Every collaboration begins with alignment. We clarify vision, positioning and long-term intent before any formal engagement takes place. Naming is approached here as a strategic and cultural decision, not as a technical exercise. - Strategic Inquiry
The work begins with careful inquiry into language, context and meaning. A name must sustain narrative coherence, cultural awareness and strategic clarity over time. - Development
Naming proposals are constructed with method and discernment. Naming is not outsourced here; it is developed through structured research, contextual understanding and psychological awareness. Each option is grounded in linguistic research, perception analysis and long-term positioning. - Curation
Projects are undertaken with intention and shared understanding. This ensures depth, coherence and enduring value.
Prices and further information are available upon request. Contact