Brand Naming & Perception Analysis
A brand name is not just a creative choice. It is the front door of your business.
It shapes how a brand is perceived, positioned, remembered instantly and how strongly it attracts.
This work focuses on what your brand name actually conveys to people who encounter it for the first time before any explanation, marketing or narrative is added.
You might have doubts about your brand name, or feel it no longer represents what you want to communicate.
You might want to choose a name but feel stuck, or simply want to avoid misalignment from the start.
Each project is defined based on your specific needs and context.
Starting from £300
Who this is for
You are choosing a name
You have ideas but you are not sure which one truly reflects what you want to communicate. You need to understand which direction is already aligned with your vision and your goals.
I analyse your options, identify which name already carries the right signals and what effect it can have on your audience before you launch.
You already have a name
You want to understand what your name is actually communicating before your clients do. Or you sense something is not working but cannot identify what.
I identify the gap between what you intend and what is actually perceived. A name change is not always the answer. Sometimes the solution is an additional name that refines the perception: a sub-name, a payoff, a second word that takes your name where you want it to go.
This is not copy writing. It is perception.
How the work unfolds
Each collaboration follows a precise sequence. From first contact to written outcome: one week.
1. Initial contact
You outline your request and its context.
2. Written reflection
I send a focused set of questions. Your written answers clarify what is at stake and what needs to be examined.
3. Zoom conversation
A 20-minute focused conversation to deepen your responses and add precision.
4. Written outcome
You receive a clear written analysis of what your name is actually communicating, where the gaps are, and which direction to take.